January 28, 2009
Condé Nast to Fold Domino: March Issue Will Be Shelter Mag's Last
And another shelter magazine bites the dust. Condé Nast is folding Domino, the young "Shopping Magazine for Your Home" launched in April of 2005. The magazine recently broke the news of Michael Smith's appointment as White House decorator and just yesterday was Twittering about cute headboard options, but this morning, staffers were notified that the magazine is no more. A final March issue will be published, and the Domino website will be shuttered.
"This decision to cease publication of the magazine and its website is driven entirely by the economy," said Conde Nast president and CEO Charles Townsend in a statement issued today. "Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations." As we told you last Friday, while circulation has been up at Domino, advertising pages have fallen and the magazine has lost nearly $40 million over the past three-and-a-half years. Earlier this month, Condé Nast appointed William Wackermann as Domino's senior vice president and publishing director.