Food Photography Exhibit At The Getty Center

Los Angeles' Getty Center has a great food photography exhibit, "In Focus: Tasteful Pictures," now through August 22. Stop by there before your next meal at Animal...
Memphis, from the portfolio Troubled Waters, William Eggleston, negative, about 1971; print, 1980. © Eggleston Artistic Trust

Congrats to Chef Sean Brock of McCrady's - James Beard "Best Chef Southeast"

As with everyone we work with, we define a campaign, then everything we do from press releases to email blasts to graphic design to events to even websites carry forward that overall campaign theme.

Example: our campaign, internally, for Chef Linton Hopkins of Restaurant Eugene back in 2006 - 2008 was "Linton Loves You More than Your Grandmother" -- (okay, so we don't say that outside the four walls of our office, but when you think back about the stories that came out about Linton, you kind of get the point. It was the beginning of the media focus on canning, preserving and pickling...

Similar story -- A few years ago we received a call from Sean Brock...he had left Nashville's Capitol Grille at The Hermitage Hotel for the then 224-year-old McCrady's in Charleston. We are often asked what our relationship is with folks - I guess you would call it a "case study" of sorts. The deal with Sean is that when he arrived in Charleston he was really young, and really enthusiastic about using science to make food realize its fullest potential. Deal is, a lot of the hype focused on his use of science...not on the whys but on the hows, if you will. Our job was to use public relations and graphic design to tell a different story. The story we told was about "The Dirt Farmer Chef" (I personally had a lot of other names for the campaign but co-worker Kempten made me keep this one squeaky clean).

First up, we wrote the story via the media kit -- this media kit was so fun to write and produce - it included stints hanging out with Sean and his pigs on Wadmalaw Island, eating pickled eggs and beef jerky. Here is the old kit - we wrote it, handled all the photos (Jeff / Garnish Photography), pitched the stories, developed events and designed some pretty compelling visuals to go along with all promotions.

We handled the redevelopment of the restaurant's website which launched in November of 2008. We won the Bronze Medal Horizon Interactive Award in 2009 for the McCrady's site. (The Green Olive Media Design Team won four awards for sites that year from Horizon -- including a gold medal for the Richard Blais site.)

We worked with Sean on telling the campaign story of "The Dirt Farmer Chef" and this is a snapshot of placements:

Filmed the Food Network's "The Next Great Chef" in 2008 and then "Iron Chef America" in 2009.

(This was a time in which Sean was nominated for James Beard "Rising Star Chef" award along with a couple other GOM clients.)

We traveled a lot with Sean (the owners of McCrady's didn't exactly love how much he was out of the kitchen, but I think it paid off). We pitched for placement in events all over the south from the Viking Range Headquarters in Greenwood, MS to the Chelsea Market in NYC so that Sean could tell people about Jimmy Red corn and go on about seed saving. We booked media desk side visits...you know...the general PR stuff.

We worked with Sean to place him in articles which focused less on molecular gastronomy and more on the farm-to-table work of which he was most proud:
Placement of a story in the Wall Street Journal on his creamed kimchee (with lovely supporting photos from Jeff). This highlighted Sean's love of mixing southern ingredients (mustard greens, collards) with Korean flavors and technique (the result of too much time spent boozing with Chef David Chang).

I remember when Sean called to tell me that it was D-Day for his first pigs -- he was like a little kid. Here is the blog post with pics of his babies. Of course we spread the heck out of this sentiment via social media.

We worked with our great friend, writer John Kessler and Beverly Stephen for several months to tell the story of the first farm Sean ran, which, thanks to Beverly, was featured in Food Arts (also shot by Jeff) in June 2009.

We pitched the heck out of the State of South Carolina g-men to help get the message out about this chef who cared so much about the history of the food to eventually yield the "Discover South Carolina" campaign.

We planned crazy fun events pairing Sean with our other clients at the time -- pairing great chefs together sometimes really strengthens the message....we hooked him up with Richard Blais on the heels of his 'Top Chef' run...with John B. Shields and Karen Urie of Town House in Virginia, Anne Quatrano in Atlanta, etc...

We drove our pals at Southern Living, Martha Stewart, and JJ Goode crazy until we could get them to give nods....

Of course we always tried to keep the stories on brand - and on the campaign we were focused on - i.e., "Southern Comfort." Details Magazine...great to spread the message beyond the foodie mags.

The "Dirt Farmer Chef" campaign ended in 2009 - we no longer handle PR for McCrady's...the owners wanted to go with someone living in Charleston.

We are still close friends with Sean (and still occasionally fall victim to his ever-present pocket stash of whiskey).

We are very proud of Sean. The campaign message has changed with the new guard, but to us, he is still the chain wallet-wearing, southwest Virginia country redneck who we love with all of our hearts (only now he has the money to buy Billy Reid.

Nashville Flood

Just checked in with our Franklin and Nashville clients -- my husband / partner / best friend Jeff's parents were in Atlanta this weekend for our son's birthday so we don't have the birds' eye view this morning -- relying on guys in Nashville via text and tweet...

Follow this man on Twitter -- he is amazing at keeping us informed through pictures: http://twitter.com/jimcantore

Nashville -- Monday Morning -- 2nd Avenue
(photos via Jim Cantore)




Déjà vu from last year when Canoe Restaurant flooded in Atlanta.
Canoe flooded on September 21, 2009 and reopened November 23, 2009. The owners spent nearly $800k on the clean up which included the gardens, payroll, restaurant, bar, wine inventory - you name it... Carvel, Vince, Laurie, Matt, Jennifer, and publicist Kempten, Ron worked ridiculously hard to bring the iconic Atlanta restaurant back to life -- I saw the magic of our industry before my eyes - from my good friend writer John Kessler's (Atlanta Journal - Constitution) support in the papers to the purveyors who generously helped stock the pantries.

Moto Bene - Wood-Fired Pizza From A Truck In Atlanta

I don't think pizza from a pull-behind oven is supposed to be this good. I suppose we shouldn't be too surprised - Moto Bene is the latest endeavor from Dan Latham, formerly of Oxford's much-missed L&M restaurant. It's basically a big wood-fired oven on wheels:
They're often set up at local farmers markets, with the ingredients coming straight from the vendors. Today's offerings included four pies. Clockwise from the top were:
Three Cheese;
Grass-fed Beef, Arugula & Spring Onion;
Bacon, Spring Onion & Bok Choi;
Turnip, Asparagus & Arugula
I was shocked at the quality that they're able to achieve from this little setup. Looking forward to whenever they pop up next...

Resume Of The Year

A sure-fire way to get our attention: send us your resume, along with a few choice country records enclosed. Bonus points: the cover letter was typed, as in on a typewriter. Nicely done.
Feel free to forward all future records, err, resumes to:
Green Olive Media
1000 Marietta St. NW
Suite 120
Atlanta, GA 30318

Our Most Recent Haul From Hatch Show Print

Huge thanks to our man Jim Sherraden at Hatch Show Print for the posters below - the porky one is for 4505 Meats in San Francisco, the boozy one is for Three Thieves Wine.

RIP Leslie Buck, Coffee Cup Designer

A nice piece in the Times on 'The Anthora,' the iconic coffee cup. "Without the Anthora, 'Law & Order' could scarcely exist."

Prince's Hot Chicken - Nashville, TN

We brought a few first-timers to Prince's Hot Chicken Shack in Nashville over the weekend...they all seemed to be in disbelief that our order of 'medium' heat had everyone at the table in a sweat. See here for a great short film on the place...

Web Design - The Chocolaterie, Atlanta, GA

We've launched the website for truffle maker/chocolate store The Chocolaterie:

Bacon Tasting With Ari Weinzweig

Last night we met up with our man Ari Weinzweig of Zingerman's for a bacon tasting at Holeman & Finch. He talked a bit about his bacon book, which everybody should own. But the real highlight was the bacon flight:Left to right, the bacons were:
Benton's - the smoky, salty, fatty powerhouse;
Edwards - the porkiest of the bunch, tasted just like pig;
H&F House Bacon - a great all-purpose meat;
H&F Lamb - very lamb-y;
Meacham - sweeter and more mild than the others;
H&F Pancetta - almost as porky as the Edwards.

Nu-Way Weiners - Macon, GA

Work has taken me to south Georgia several times over the past few weeks - I don't mind the drive if it takes me through Macon, as that means a mandatory stop for one of my all-time favorite foods, the Nu-Way chili cheese slaw dog...

Blenheim Ginger Ale

We uncovered a stash of the hard-to-find Blenheim Ginger Ale at Atlanta's Candler Park Market yesterday - feel free to let us in on your favorite cocktail recipes...

Mobile Post - Roadside Pie Stand In North Georgia

The blueberry is the winner...

Macon Road BBQ - Columbus, GA

I still made room for some BBQ after the Scramble Dog - big thanks to Columbus native David Cone for recommending this out-of-the-way BBQ shack...great pork sandwich.

Dinglewood Pharmacy - Columbus, GA

When I asked around about where to eat in Columbus, Georgia, the response was unanimously 'Dinglewood Pharmacy.' I got what seems to be the local delicacy, a Scramble Dog. Basically a chopped-up hot dog swimming in a plate of chili, American cheese, onions and oyster crackers.

A Few Event Photos from the Last Few Weeks

Spring 2010 has been crazy with events...enjoy a few pics

Rosebud Restaurant & Chef Ron Eyester aka @theangrychef on Twitter (Atlanta): Oyster Roast

2010 Charleston Wine + Food Festival / Garden Party: James Beard Best Chef 'South' nominee / our pal Chris Hastings of Hot & Hot Fish Club hanging out with Elizabeth -- talking about Port St Joe, Florida...oysters, tupelo honey, cypress woodworking:

Chef Todd Richards of Rolling Bones Premium Pit BBQ, James Beard Foundation President Susan Ungaro, Exec Chef Duane Nutter of One Flew South, Chef Hector Santiago of Pura Vida Tapas and Bravo TV "Top Chef" -- photo taken at the Chelsea Market 2010 Sunday Supper Benefiting the James Beard Foundation.

Chef Cole Ellis with Executive Chef Tyler Brown (semifinalist for James Beard Foundation Best Chef "Southeast") both of The Capitol Grille at The Hermitage Hotel (Nashville) and Chef Steven Hartman of Le Vigne at Montaluce -- after serving 240 people at the Chelsea Market 2010 Sunday Supper Benefiting the James Beard Foundation

Eddie Hernandez & Mike Klank served up close to 300 in 3 hours for the 10th Anniversary "Month of Sundays" event this past week at the Taqueria del Sol - Westside location

This Week's Beer Friday Selection

'Wilco Tango Foxtrot' from Lagunitas. We'll open shortly and check it out...

Web Design - Jackie Mills

We've launched the website for Jackie Mills, a New York-based nutrition expert and cookbook author:

Poster Design - Rosebud Restaurant

Our poster for the upcoming Strawberry Dinner at Rosebud Restaurant.

Poster Design - Taqueria del Sol

Designer Meggan Talley's poster design for Taqueria del Sol...and don't forget Taqueria's Sunday events this month (yes, they're open Sundays in April!). The series kicks off this Sunday, April 4 at the Westside Atlanta location with fajitas...