July 2, 2010

Research

One of the most fun parts of what we do at Green Olive Media is the research that goes into our projects. A big part of that research involves eating. We need to explore what our clients' competitors are doing, and focus on what makes our people different. A recent highlight was a client's request that we eat at as many burger places as possible in New York to see what the newest trends were (by the way, I'm game for another one of those days if anybody's opening a burger joint).

Our most recent bit of research has revolved around chocolate, thanks to one in-progress project (Olive And Sinclair), and one that we recently completed (The Chocolaterie). A couple of the standouts that we've tried are the Komforte French Toast (real french toast pieces), and the Xocolatl Chicharron (with bits of pork rind).

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